Schema Markup for SEO
Plus the Technical SEO Your Site Needs

What Our Schema Markup Services Cover

A person reads a page and knows at once what it is about. A search engine, however, has a much harder task. It sees only text and code, so it has to guess what the page shows. Is it a product, a recipe, an event or a local shop? At times, it guesses wrong.

Schema markup removes that doubt. It is a small piece of code that labels the facts on a page, like a price, an address or opening hours. As a result, Google and other search engines can read those facts in one clear, shared format.

Our schema markup services add those labels to your pages for you. Then we test them with official testing tools. Still, labels are only half the job. A page also has to load, be found and get into the index. That is why every schema plan includes technical SEO work too.

What Schema Markup for SEO Does

Schema markup for SEO works in two ways. First, it helps search engines understand your content. Second, it can make your page eligible for rich results. These are search results with extra details, such as ratings, prices, dates or a set of questions.

Most sites use JSON-LD for this. It is a short script on the page that sits apart from the visible text. Google recommends this format, and it explains why in its introduction to structured data.

Schema Types We Add

We pick each schema type based on what the page really shows. The table below lists the types we use most often.

Why the Markup Must Match the Page

Google follows one firm rule here. Your markup must match what visitors can see on the page. For example, you cannot show review stars that no real customer gave. So we never make up ratings, prices or questions. Instead, we only label what already exists on the page.

Structured Data and SEO: How They Connect

Structured data and SEO are related, but the link is easy to overstate. Schema is not a direct ranking factor, so it cannot lift a page in the results on its own. Still, it helps search engines understand what your page is about.

Often, the biggest gain shows up in the search result itself. A result with a price, a date or a rating takes up more space and gives more facts. Because of this, more people may click on it. However, Google decides if and when to show a rich result, and it does not show one for every page.

How We Test Every Page

One small typo can break a whole schema block. So we test each page before we hand it over. First, we run it through the Rich Results Test. Then we check it with the Schema Markup Validator from Schema.org. Finally, we fix every error and every warning that matters.

Technical SEO in Every Plan

Schema only helps if search engine bots can reach your pages. Therefore, each plan also includes technical work on your site. The list below shows what each part does.

• XML sitemap (all plans): a clean list of the pages you want in search.
• HTTPS setup (all plans): a secure connection, and old http links sent to the new address.
• Index optimization (Standard and Premium): we fix tags and settings that keep good pages out of Google.
• Robots.txt (Standard and Premium): rules that let crawlers in and keep private areas closed.
• Image compression (Standard and Premium): lighter images, so pages load faster.
• Penalty removal help (Standard and Premium): cause found, issue fixed, request written.

Why This Work Needs Access

Schema, sitemaps and HTTPS all change files on your site. So we need access, usually through a user account on your site or on your web host. When the work is done, you can delete that access.

Basic Plan: A Keyword Start for 10 Keywords

The Basic plan suits sites that are not ready for schema yet. First, we research 10 keywords for your pages. Next, we add them to your title tags, meta descriptions and headings. Finally, you get a written off-page strategy for those keywords.

In addition, we set up your XML sitemap and HTTPS. So the pages you care about are secure and easy to find. Many clients later move up to Standard, once their main pages are in good shape.

Site Audit and Search Console in Premium

Premium begins with a full SEO audit of your site. We check crawling, speed, tags and errors, so the schema goes onto pages that work well. After that, we add schema markup to 25 pages.

We also set up Google Search Console for your site. That means we verify that you own the site, submit your sitemap and review the reports for errors. Then Search Console shows how each page performs in search and which schema Google has found.

Help With a Google Penalty

Standard and Premium include help with a manual action. A manual action is a penalty that Google shows in Search Console. We find the cause, fix the issue on your site and write the reconsideration request. However, only Google can remove a penalty, so we cannot promise the result.

Schema Markup Services: What We Cannot Promise

We want you to know the limits before you buy. Valid schema makes a page eligible for rich results. But Google decides if and when to show them, and it can stop at any time. So no honest team can promise stars, rich results, higher rankings or more traffic.

What we do promise is valid, honest markup on the pages in your plan, plus the technical fixes on the list. Also, Denwix is an independent team. We have no tie to Google or to any other search engine.

Service Terms for Schema Plans

The same short terms apply to every schema plan. That way, both sides know what to expect.

• Pages with schema: Standard covers 10 pages and Premium 25. Basic has no schema.
• Delivery: 2, 4 or 7 days, starting once we have your details and access.
• True markup only: we label what the page shows, and we never add fake reviews.
• No result promise: Google decides on rich results, rankings and penalties.
• Payments and refunds: every order follows our refund policy and our terms and conditions.

Who Each Schema Plan Suits

The best plan depends on how many pages need schema and how much technical help you want.

• Basic: new sites that need keywords, a sitemap and HTTPS first.
• Standard: small business sites with up to 10 key pages.
• Premium: shops and larger sites with 25 pages and a need for a full audit.

What to Do After Your Schema Goes Live

Schema works best on pages that keep improving. If you want a closer look at your code, our technical SEO audit service goes further. For tags and content, see our on page SEO services. You can also compare every option on our search engine optimization services page.